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CHAIRMAN'S MESSAGE

Chairman of the Board of Directors - Care Keralam

Shri. Krishnakumar P.R.

Chairman of the Board of Directors

Ayurveda, the sacred knowledge of life, is the oldest medical system in the world. Medical traditions were prevalent in other parts of the world also. But most of them disappeared, unable to withstand the test of time. Ayurveda has seen many ups and downs during the course of its long history. The arrival of western colonialism inflicted much damage to its fabric. Ever since the introduction of western medicine in the 16th century by the Portuguese, Ayurveda was relegated to the background.

 

Nevertheless, a major shift in global health care management policy was instrumental in renewing interest in Ayurveda. To encourage national and international action to develop and implement primary health care throughout the world, the World Health Organization (W.H.O.) convened the International Conference on Primary Health Care (6-12 September, 1978) at Alma Ata, in the former Soviet Republic of Kazakhistan. The conference adopted the famous Alma Ata Declaration which called upon member nations to formulate national policies, strategies and plans to launch and sustain primary health care. The members were especially encouraged to mobilize their own national resources. The Western world was thus encouraged to study in depth the various traditional medical systems of the world. The Alma Ata Declaration was largely instrumental in kindling western interest in Ayurveda.

 

Ayurvedic therapy is natural and cost-effective. It is safe, as it does not provoke newer disorders. But we have not been successful in taking it to the western market. This is mainly due to lack of rigorous testing and certification procedures. The use of inferior raw materials and the absence of controlled clinical trials have also worsened the situation.

 

Therefore, it was timely that a band of progressive ayurvedic entrepreneurs joined together to found a consortium, with the assistance of Government of Kerala and Kerala Industrial Infrastructure Development Corporation (KINFRA). The Government of India has also contributed generously to this project. We are grateful to all of them.

 

CARe KERALAM Ltd envisages to render all possible assistance to the Ayurveda industry of Kerala. It will address problems like lack of validated analytical procedures to test ayurvedic medicines, problems in the supply of raw materials, paucity of information on the clinical efficacy of products and difficulties in the export of ayurvedic medicines. As the Chinese say, journey of a thousand miles begins with a single step. I call upon the Ayurveda fraternity of Kerala to join us in this noble mission!